Campaign Manager
It will give you a clear idea about all the leads you are getting from different channels and can calculate their ROI. It is a detailed dashboard that monitors the performance of the various traffic channels and helps our clients in facilitating marketing budget allocations. Campaign manager helps to identify and monitor the performance of marketing campaigns, have in-depth analytics, source-wise attribution for all lead sources, budget planning, and ROI calculation. This helps in eliminating the sharing of leads in an excel sheet and gives insights on quality leads driven by each source.
Navigate to Campaign Manager > Campaign Dashboard
A page named “Campaign Manager” will open.
You would see three tabs named “Channel Summary”, “Lead Disposition Summary”, and “Course v/s Source”.
We will discuss about “Channel Summary”.
What does the Channel Summary represent?
Channel summary basically shows the traffic channel-wise leads and Application wise count, contribution and eventually the conversion percentage.
Glossary
Direct: When a user lands on website/LP by typing the URL directly in the browser and registers the unique Email ID, then the lead is marked under direct channel.
Paid Ads: Paid advertising is any kind of advertising that you have to pay for to attract internet traffic. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. Some of the players is Google and Facebook.
Publisher: Whenever a lead enters the system with URL that has proper tracking code i.e., UTM source, medium and campaign and submits a unique email ID falls under Publisher Bucket.
Social: Whenever lead enters the system by clicking a link provided on different social networking site like Facebook, LinkedIn etc. falls under Social.
Organic: The leads that enters the system via different search engines like Google, Internet explorer etc.
Referrals: When an Applicant lands on the page by clicking a link present on sites but SEO and tracking mechanism but UTM, submits a unique Email ID, falls under this bucket.
Other campaign: Whenever a lead enters the system using a different tracking mechanism than UTM and submits a unique email ID falls under other campaigns.
Offline: When the leads are uploaded in the system they fall under Offline.
Telephony: When a counselor enters a lead with unique Email ID and Mobile Number while being on call with them falls under Telephony.
Chat: Whenever a lead enters the system with unique Email ID via Niaa (NPF Chatbot), it falls under chat.
You can check the lead count, Application count and conversion thereafter.
Lead
Count: Shows the number of leads that has come from different traffic channels.
Verified: Out of the count how many leads are verified, that is have clicked on the verification Email sent on the Email.
Contribution: Shows the contribution that a particular traffic channel (Lead count) has as compared to total lead count.
Application
Count: Shows the number of applications that has come in from different traffic channels
Contribution: Shows the contribution that a particular traffic channel (Application count) has as compared to total application count.
Conversion: Shows the percentage of leads that has converted into Applications. Calculated by dividing Application from a particular traffic channel by Leads from that particular traffic channel multiplied by 100.
You can check the sources under each traffic channel.
You need to click on the down arrow.
You can see the sources mapped under each traffic channel.
You can also check the Top channels and publishers from where the leads and applications are coming.
You can also segregate the view basis leads and applications by using the filter.
Click on “Select sort by” on the right side.
You will have 3 options – You can select the view you want to have.
Sort by leads: Only the top channels and publishers of the leads will be shown.
Sort by Applications: Only the top channels and publishers of the applications will be shown.
Select sort by: Only the top channels and publishers of the leads and applications will be shown.
You can also filter basis the “Lead Origin”, “States”, and “Date Range”.
