Facebook ads are important because it increases visibility to reach the audience in a larger chunk. From a business perspective Facebook has helped to increase the revenue through its conversions and similarly to engage a larger audience.
If we look into today’s market Facebook has captured the “Market Space” in the digital world. So, it is helpful and an effective way of marketing to the set of audience. Similarly, with Google Ads; both these platforms help businesses to grow in the virtual marketplace.
Therefore, for an institute, it is important to work around with these platforms to get the desired target group. So, here, in NoPaperForms, we use the concept of Remarketing through these platforms. In simple terms, running targeted ads to the audience who visited the website and convert them through regular engagement.
Therefore, running Ads, for the leads in the system, it is important to have an Integration with the appropriate Facebook Account & Google Account as well.
Let’s discuss Facebook and Google Integration.
Technically, Facebook has different methods of running an Ad, such as:
i) Facebook Custom Audience
ii) Facebook Lead Ads.
Similarly, Google has:
i) Google Custom Audience.
These methods cater to different objectives such as; Lead Ads are used for specific leads who has the intent for that particular Ad. Moreover, Facebook & Google’s custom audience Ads are used for a set of the targeted audience and show them the specific Ads based upon their behavior.
Now, will discuss the integration process with Facebook/Google Custom Audience and Facebook Lead Ads.
I) For Facebook Custom audience:
As we know, we have leads in our system and those leads can be called the target group (TG). Now, it’s important to be integrated to run an ad with the Facebook & Google AdWords Account from where the Ads have to be triggered.
II) For Facebook Lead Ads:
Leads Ads are for the particular set of audience who has an intent for the Ad and enters their data by filling up the form. It’s a small form where the target audience needs to fill in their details and submit, from which various leads have been captured and send it to the system through the API in a real-time. For running lead Ad there are some pre-requisites then only we can run Lead Ads on Facebook.
For integrating with Facebook to the system there are mandatory steps to follow:
1) The Facebook account should have a verified Facebook Business Page.
2) Secondly, there has to be NoPaperForms Facebook Configuration Permission.
III) For Google Custom Audience:
Google Custom Audience works in a similar manner as Facebook Custom Audience does. The only difference is that Google Custom Audience has the option of ADDING/REMOVE field in the custom list while Facebook doesn’t allow ADD the field.
Even, Google custom Audience has some pre-requisites, without that we cannot run an Ad on AdWords.
1) For running an Ad over google custom audience the spent should be $50,000 USD or more.
2) It has to be linked with Google AdWords ID.
STEPS TO FOLLOW:
There are similar steps to be followed for Facebook Custom audience/ Lead Ads & Google Custom Audience.
STEP1: Go to the Menu Tab > Under that go to settings.
STEP 2: Go to extensions.
STEP2: Once you go to extensions, there are different options on the left-hand side > In which select Ads Integration.
STEP 3: Now, we can see there’s a Toggle Bar which is on the right-hand side, so when you turn to the left the color changes to Green which means that is enabled. Now, we need to configure.
STEP 4: Once we click on to configure, it will ask for linking up with Facebook / Google Account (based upon the selection) from which we need to trigger Ads for the set of audience.
Facebook Custom Audience: In the case of Custom Audience, it will ask for Facebook’s account from where the Ads are to be shoot for the particular Audience.
Facebook Lead Ads: In the case of Lead Ads, it will ask for the pre-requisites which we have discussed above.
Google Custom audience: In the case of Lead Ads, it will ask for Google AdWords ID and the pre-requisites which we have discussed above.
Therefore, once the configuration is done, Ads can be triggered as per the objective. Finally, With the help of API, leads inflow will start from Lead Ads.