Link Branding- An Introduction
In email communications, all click-tracked links in any of your email template get converted into a link having a SendGrid domain, for e.g., https://demouniversity.co.in/ will become something like- https://u18363213.ct.sendgrid.net/ls/click?upn=q0uzTZByGDVBUhpPtizSV5EdD. Spam filters and recipient servers (like Gmail, Outlook, Rediff Mail or other mail clients) look at the links within emails to determine whether the email seems trustworthy enough to deliver - they use the reputation of the root domain to determine whether the links can be trusted.
Importance of Link Branding
Implementing link branding helps in email deliverability because you no longer rely on click tracking going through a domain you do not control, and its reputation no longer affect the deliverability of your emails.
STEP 1: Generation and Configuration of CNAME Records
1.1 Go on Settings
1.2 Select Communication
1.3 Select Email
1.4 Select Configure Email Account
1.5 Select Link Branding
1.6 Enter the domain which has to be used
1.7 Generate CNAME records.
1.8 Mail CNAME records to intended recipient. (This is generally the IT personnel having access to DNS records) and get the same configured.
STEP 2: Verification of CNAME Records (Post CNAME Records are configured)
2.1 Go on Settings
2.2 Select Communication
2.3 Select Email
2.4 Select Configure Email Account
2.5 Select Link Branding
2.6 Select CNAME records
2.7 Click on Verify
